It’s safe to say that everyone saw it coming, a new milestone in the field of beauty, makeup brands are opting for male ambassadors for a gender-bending change. Male and gay makeup gurus have been on the rise for years, their on-fleek liners and killer brows have girls swarming over their tutorials online. So it’s only reasonable to hear big brands such as CoverGirl and Maybelline reaching out to the male online influencers. It’s remembered that CoverGirl made a big announcement just last year about having their first every CoverBoy, James Charles. And it looks like Maybelline is following their footsteps and they crown the well-loved and famous Beauty Youtube Guru, Manny Gutierrez to be their newest brand ambassador.

Manny is no stranger to the Youtube beauty landscape as he currently holds worth of subscribers on his Youtube channel. Uploading at least a makeup video per week for the past years, Manny is anything but a newbie in makeup. His online sensation on Youtube even reflects on his Instagram account which currently consists of three million followers. If you’re wondering why numbers matter, Maybelline’s newest campaign is all about online influencers. Manny graces the campaign with famous online personality, Shayla Mitchell.